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- Directorio Latino Boston - Directorio Latino Central Mass - Spanish/Español
Directorio Latino Central Mass and Metro West is a locally owned and published Spanish language Community Guide and Yellow Pages Directory. Its focus and content are local and assure that it is used on a regular basis. Over the last ten years it has become the directory of choice for area Hispanics. Directorio Latino Boston was issued for the first time in 2002 and contains information pertinent to Boston area Hispanics. |
Both directories are delivered directly to all Spanish surnamed households in the areas they cover. In Central Mass/MetroWest over 25,000 Hispanic households received the 2004/05 edition. The Boston directory was delivered to over 50,000 Hispanic households in 2004 and over 50,000 copies will be delivered in 2005) . Directorio Latino is the Spanish directory that guarantees that your message reaches its readers AT HOME . |
| Both
direcoties are published annually, and are availabe on the internet
at www.ElDirectorioLatino.com |
The Hispanic market in Massachusetts has grown tremendously in the last 12 years. There are an estimated 88,000 Hispanics in the Central Mass / Metro West area and over 300,000 in the Greater Boston area with a total purchasing power of over $570 million . This market is expected to be $900 million by 2025. The $350 Billion National Latino Market grows one Billion every two weeks. |
| Both
directories consist of four main sections: |
| A compendium
of useful local information including where to find 24 hours
drugstore, where to find favorite sports to watch or enjoy,
how to locate needed social services, and general information
on such topics as health, citizenship, and voting. |
| Information
about schools, colleges and universities, vocational education,
scholarships, the MCAS test, and resource information to help
parents find ways to provide a good education for their children.
This section has ads from local education institutions. |
| Tips
on finding a job and writting a resume, and ads from area businesses
wishing to increase the diversity of their organizations. |
| Ads
and listings of agencies and organizations serving Hispanics
and from businesses determined to grow with the expanding Hispanic
market. |
| We
place a directory at the door of every Spanish surnamed household
in the areas we cover and promote the directories' usage through
ads in Hispanic newspaper and on Spanish radio stations. Additional
directories are available throughout the year at distribution
centers located throughout the communities we serve. |
| Current
Advertisers Include |
Alpha Travel, American Express; AT&T, BankNorth, Bank of America, Borders, Atty. Bruce Hopper, Framingham State College, Jet Blue Airways, National Grid, Quinsigamond Community College, Radio Shack, Simmons College, The Children's Museum, The Worcester Art Museum, T J Maxx , Tropical Foods, U.S. Army, and over 200 other businesses and professionals that are now actively marketing to Hispanics in Spanish.
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Directorio Latino pricing
is affordable and reasobable. Special options such as four
color, full pages ads or color highlights and knockouts can
be used to make your ad powerful and attractive. Translation
and ad design are free.
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