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1.9 Billion ... and growing very fast... |
Directorio Latino. A completely new local Spanish Directory with information relevant to the Boston area and Central Mass and Metro West. We print over 65,000 copies and, in order to achieve a high impact, we distribute them to the doors of all Spanish households. |
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Are you getting your share? !!! |
| Why More business are choosing Directorio Latino |
| LARGE AND GROWING MARKET |
In the last 20 years the Hispanic population in the Boston area and Central Mass and Metro West has tripled (300%) to a total of 467,000 Hispanics, while the rest of the population has increased only 13%. There are now 119,000 Hispanic households in the Boston area and Central Mass and Metro West with a mean income of over $44,594. |
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And a total buying power of 5.3 billion dollars per year. |
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| YELLOW PAGES IS A GOOD INVESTMENT |
- 89% of consumers who refer to the yellow pages make a purchase decision.
- 41% of the people who choose a business using the yellow pages are new customers to a business.
- 72% of users say that Yellow Pages often influence them to contact a business they hadn't considered.
- More than 3/4 of the adult population in the U.S. refer to the Yellow Pages at least once a month.
- People look at the Yellow Pages when they are ready to buy.
- The typical business receives $6 dollars of profit for every $1 dollar spent on Yellow Pages advertising.
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DIRECTORIO LATINO WORKS! - 91% OF ADVERTISERS RENEW THEIR ADS |
1. Experience. In the last ten years Directorio Latino has growth from a small publication focused on Worcester to one that serves over 100,000 Hispanics in Central Mass and Metro West. In 2005, we will publish Directorio Latino Boston - a second directory especially for the Boston and Greater Boston area. It will serve over 200,000 Hispanics. Our current renewal rate of over 91% indicates that we have the experience and expertise to serve Boston area advertisers as well as we have served those of Central Mass and Metro West. |
In the las five years the total number of pages of advertising in Directorio Latino has growth over 200% while others have decreased more than 30%. |
Our publicity experts know how to create an ad that will have impact!! |
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Our continuous experience and daily contact with the local Hispanic community enables us to focus your ad so that it brings you new business from this fast growing market. |
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89% OF LATINOS USE DIRECTORIO LATINO ONCE A WEEK |
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THE ONLY SPANISH DIRECTORY DELIVERED TO 60,000 LATINOS HOMES |
2.Distribution. DIRECTORIO LATINO is the only local Spanish language directory in massachusetts distributed door to door to every Spanish surnamed household in the ares we cover.
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Current distribution is 22,000 copies to Hispanic households in Mass and Metro West Area. Another 3,000 copies will be available through local Spanish community centers and business. Over 45,000 copies will be distributed to Hispanic homes in the Boston and Greater Boston Area. Another 5,000 copies will be available through local Spanish community centers and business. |
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And a total buying power of 5.3 billion dollars per year. |
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| DIRECTORIO LATINO - Where your message reaches its intended audience |
3. Efficiency. Our local focus enables readers to quickly find the information and services they need. A recent survey indicated that 92% of the Latinos responding, use DIRECTORIO LATINO year round, and 89% refer to it at least once a week. Our directory contents is relevant to Boston area and to Central Mass and Metro West residents. Our directory has the highest usage because of its up-to-date information and its constant promotion on our own Directorio Latino web site. |
A small once a year investment brings our advertisers a higher benefit and return per dollar invested than any other media!! |
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THE INFORMATION LATINOS NEED in the language they prefer |
4. Confidence. The Hispanic community of Central Mass and Metro West has confidence in DIRECTORIO LATINO as THE dependable source for local community and business information. Readers use the Community Guide and Education and Employment sections to find practical information required on a daily basis, and can easily locate in the Yellow Pages section, area businesses committed to reaching the Hispanic market. Spanish advertising is three times more effective than English advertising. 80% of Latinos speak both languages which means transactions can be carried on in English or Spanish. |
The DIRECTORIO LATINO BOSTON will use the same format to provide information and advertising useful to the local community. |
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5. Results. Your ad in Directorio Latino works for you 24 hours a day 35 days a year. |
| Reach the world with ELDIRECTORIOLATINO.com, With your ad in DIRECTORIO LATINO you will receive free listing in ELDIRECTORIOLATINO.com Massachusetts' most visited Spanish language web-site. |
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TESTIMONIALS FROM SOME OF OUR CUSTOMERS: |
Attorney Bruce Hopper: "My business is booming thanks to Directorio Latino. It is the only advertising I need."
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| Alpha Travel: " It is the best investment." |
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Lets us develop a program for YOU.... |
With our experience we have helped hundreds of companies successfully grow their Spanish Market. We can help you promote your goods and services Depending upon your needs, we can get your marketing message to the 200,000 users of DIRECTORIO LATINO in the Boston area, the 100,000 users in Central Mass and Metro West, or both. We can help you reach your audience on the internet with ELDIRECTORIOLATINO.COM, This is the first yellow pages in spanish for the Hispanic Community in Massachusetts. Also it is a helpful source for other Hispanics that are looking for local and precise information about Massachusetts. Find news from your country, set up an email account, find the service or product that you need in our listings, detail information about community services, and more... www.eldirectoriolatino.com
That is what has made SPANISH MARKETING the successful company it is today !!!
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We invite you call us now at 508-393-8600. |
Member of: Hispanic Chamber of commerce. |
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Association of Directory Publishers. |
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Spanish
Marketing
- P.O. Box. 252 - Northborough, MA 01532 - U.S.A -
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