Who are we?	Advertise	Covered Area
Please select the market you would like to cover and the ad size you would like.

We will create or translate your ad and send you a proof until you are satisfied with your ad. We accept ads in common PC format.
	A fast growing 3.5 Billion dollar Market.
	In the last 20 years the Hispanic population in the state has tripled. The rest of the population has decreased. There are more than 300.000 Hispanics forming 75.000 families in our area of coverage. The mean income for Hispanics in these areas is over $45,000.00
	YELLOW PAGES A GOOD INVESTMENT
	People look for the Yellow pages when they are ready to buy. Yellow pages users spend 25% more per year than the average customer; their spending is driven by need. 89% of consumers who refer to the yellow pages make a purchase decision. 41% of the people who choose a business using the yellow pages are new customers to a business. 72% of users say that Yellow Pages often influence them to contact a business they had not considered. More than 3/4 (76%) of the adult population in the U.S. refer to the Yellow Pages at least once a month. The typical business receives $6 dollars of profit for every $1 dollar spent on Yellow Pages advertising. Yellow pages on the internet - like ElDirectorioLatino.com increase your return in investment.
	DIRECTORIO LATINO WORKS!!! 91% of advertisers renew
	Advertisers recognize the value of reaching the fast growing Hispanic market. Since 1993 DIRECTORIO LATINO has grown from a small publication focused on the Worcester area, to one that serves 100,000 Hispanics in Central Mass and MetroWest and over 200,000 Hispanics in the Metro Boston area. Our current renewal rate of over 91% indicates that our directories makes you visible, keeps you competitive and produces results.
	Our continuous experience and daily contact with the local Hispanic community enables us to focus your ad so that it brings you new business from this fast growing market.
	We know how to create an ad that will have impact!!!
	DIRECTORIO LATINO THE ONLY SPANISH DIRECTORY DELIVERED DIRECTLY T0 LATINO HOMES
	Spanish Marketing publishes two directories: DirectorioLatino Boston Metro Area 75,000 copies DirectorioLatino Central Mass/MetroWest 25,000 copies DirectorioLatino Is the only local Spanish language directories in Massachusetts distributed door to door to Spanish surnamed households in the areas we cover. Direct distribution to Hispanic households in Central Mass/MetroWest and in the Metro Boston area assuring that your message reaches its destination. ElDirectorioLatino.com: Companies advertising in Directorio Latino are automatically listed on our website - with links available to individual company websites.
	DIRECTORIO LATINO
	WHERE YOUR message reaches its intended audience in print and on the internet!
	• Directorio Latino provides important community information as well as Yellow Pages advertising. • Separate directories for Central Mass/MetroWest and for Metro Boston have content relevant to their local area residents. • Readers can quickly find the information and services they need. • A recent survey indicated that 92% of the Latinos responding use DIRECTORIO LATINO year round, and 89% refer to it at least once a week.
	Our directory has the highest usage because it is local and has up-to-date information.
	YOUR AD IN DIRECTORIO LATINO IS A GOOD INVESTMENT
	• Advertising to Hispanics in Spanish is three times more effective than English advertising, however, 80 % of Latinos speak both languages which means transactions can be carried on in English or Spanish. • Your ad is on the web, in print and in Spanish 24 hours a day, 365 days a year. • A small once a year investment brings our advertisers a higher return, per dollar invested, than any other media!!!
	We invite you: Order on line, call us now at 508-393-8600 or send an
	email to: Jose@spanishmarketing.com
	Member of: Spanish Chamber of Commerce, US Hispanic Chamber of Commerce, Boston Hispanic Chamber of Commerce, Central Mass Hispanic Chamber of Commerce, Corridor 9 Chamber of Commerce, The Association of Directory Publishers.
	Sources: US Census, UMass MISER, Strategy Research Corp., YPPA, American Demo graphics